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Create better strategies and tactics and build a better brand.

7 Reasons Why a Mobile-Ready Website Is a Must

Posted by Michael S OGrady on Oct 19, 2017 2:01:00 PM

Having a business website that’s mobile-ready and user-friendly is crucial to being competitive in the digital marketplace. New facts verify the dominance of mobile usage each day. Worldwide 1.2 billion people access email, view websites, engage in social media and make purchases all from their smartphones or tablets. Not convinced? These seven reasons will do the trick.

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Topics: Website, Mobile-Ready

Facebook’s New 'Fake News' Algorithm Killing Your Click-Through?

Posted by Karlyn Williams on Oct 12, 2017 10:01:00 AM

In recent months Facebook has come under scrutiny over how the platform is being used to share “fake news”. To help combat the dissemination of misleading or unverified information, the social media giant has disabled editing of link previews.

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Topics: Social Media

What’s In A Company Name? Everything.

Posted by Michael S OGrady on Oct 10, 2017 1:34:00 PM

Ever heard of such famous companies as Backrub? The Sound of Music? What about Blue Ribbon Sports? Of course, you haven’t. These were the original names considered for Google, Best Buy and Nike. A business name can make or break a company, especially in today’s crowded digital and mobile world. A simple, easily remembered name can also be immeasurably helpful in your marketing and branding efforts. Let’s consider these three names to illustrate what we mean.

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Topics: Branding

Brand Design for Higher Education

Posted by Brian Wilson on Oct 5, 2017 3:34:00 PM

Students form their perceptions of brand image, identity and meaning before enrolling at a university — and they continue to evolve during and after graduation.

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Topics: Branding, Design

A Social Media Audit is Not Scary, But Necessary

Posted by Karlyn Williams on Oct 3, 2017 2:01:00 PM

It’s important to know where you are in order to know where you’re going, wouldn’t you agree? The same goes for social media. In order to make any kind of progress, it’s vital to know where your strengths and weaknesses lie in order to make the necessary pivots and plans to achieve desired results. First, do you know what results you’re looking for? This is step one to social media success even before you create your very first piece of content.

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Topics: Social Media


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