How your brand looks, matters.
I had the incredible opportunity to network, learn and strategize for a few days in Orlando with some of the brightest in the digital marketing world. It was my first time attending Social Boom!, a conference dedicated to bringing some of the world’s top social media and digital marketers in one room to learn, strategize and explore how to grow businesses to the next level in social communication. The conference was spearheaded by Kim Garst and her incredible team at Boom Social.
Ever feel like your social media just isn’t sticking? Or even worse, your social media isn’t generating the results and dollar bills you think it should? Do you know what you want your social media to be doing for you? We’re talking ROI here, which newsflash: is more than just follower count, reach, and overall engagement. It's money!
The secret sauce lies in the OG (original gangster) method from Twitter-ers: You know, the hashtag — also once known as a number or pound sign. Oh, the good ol' days. But this little ol' symbol is a gamechanger for your social media marketing strategy.
So, of course, you engage with people on the network and at times it does seem like a game, however, you must remain authentic when liking a photo and commenting (yes, more than just an emoji is best). Yeah... yeah... but get to the point, but why do they work?
Hashtags work because they allow you to connect your content with a bigger picture, a bigger network, a bigger theme that your desired audience and network are already using, making your photos (and therefore your brand) easier to find.
Let’s see this magic at work. Navigate to the "search" section of your Instagram app. Here you can search for any topic that you’re interested in and find other people who are posting about this topic. Note: The search doesn’t have to be a hashtag outright.