the best creative ideas ever

Create better strategies and tactics and build a better brand.

What Is Visual Brand Identity?

Posted by Brian Wilson on Jun 6, 2017 9:57:00 AM

How your brand looks, matters.

Read More

Topics: Branding, Creative, Design, Visual Identity

Taking Control of Your Brand Voice and 'Going Live' On Facebook — 5 Key Takeaways

Posted by Karlyn Williams on May 24, 2017 1:22:29 PM

I had the incredible opportunity to network, learn and strategize for a few days in Orlando with some of the brightest in the digital marketing world. It was my first time attending Social Boom!, a conference dedicated to bringing some of the world’s top social media and digital marketers in one room to learn, strategize and explore how to grow businesses to the next level in social communication. The conference was spearheaded by Kim Garst and her incredible team at Boom Social. 

Read More

Topics: Social Media, Marketing

How to Measure What Matters: Stop, Drop & Roll Out Your Social Media KPIs

Posted by Karlyn Williams on May 22, 2017 5:50:17 PM

Ever feel like your social media just isn’t sticking? Or even worse, your social media isn’t generating the results and dollar bills you think it should? Do you know what you want your social media to be doing for you? We’re talking ROI here, which newsflash: is more than just follower count, reach, and overall engagement. It's money!

Read More

Topics: Social Media, Marketing

The Art of Hashtag Discovery

Posted by Karlyn Williams on Mar 28, 2017 10:03:00 AM

The secret sauce lies in the OG (original gangster) method from Twitter-ers: You know, the hashtag — also once known as a number or pound sign. Oh, the good ol' days. But this little ol' symbol is a gamechanger for your social media marketing strategy.
So, of course, you engage with people on the network and at times it does seem like a game, however, you must remain authentic when liking a photo and commenting (yes, more than just an emoji is best). Yeah... yeah... but get to the point, but why do they work?
Hashtags work because they allow you to connect your content with a bigger picture, a bigger network, a bigger theme that your desired audience and network are already using, making your photos (and therefore your brand) easier to find.
Let’s see this magic at work. Navigate to the "search" section of your Instagram app. Here you can search for any topic that you’re interested in and find other people who are posting about this topic. Note: The search doesn’t have to be a hashtag outright.

Read More

Topics: Social Media, Marketing


This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

    • Business Management
    • Branding + Design
    • Social Media Marketing
    • Workplace Services
    • HR  

Check back weekly to catch any updates, or subscribe above for a little pop in your inbox. 

Visua lBrand Identity Checklist
HR Onboarding Checklist
Broker Referral Program